L'ORÉAL'S FIRST LIVE SHOPPING IN MENA WITH AMAZON

Art directed and conceptualised the region’s first-ever live shopping event, a breakthrough collaboration between VML, Amazon Ads ME, and L’Oréal Paris for Ramadan and Eid. 

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This groundbreaking event combined digital marketing expertise with L’Oréal’s beauty products to create an immersive shopping experience, featuring live demonstrations, personalized recommendations from influencers and beauty experts, and real-time customer interactions. 

AWARDS:
Effies 2024: Retail Media - Shortlisted

Effies 2024: Experiential Commercial Marketing - Shortlisted

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PRESS:

"L'Oréal Paris and VML ace it with the region's first-ever live shopping event on Amazon ME"

- Arab Ad

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"VML and L’Oréal Paris unveil the region’s first live shopping event"

- Campaign ME

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"Wavemaker and L’Oréal launch MENA’s first live shopping event on Amazon"
- Wavemaker

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CLIENT: L'ORÉAL PARIS | AGENCY: VML